DashTrack™is Turnkey Donor Satisfaction and Loyalty Tracking When your organization signs up for the new DashTrack™ survey research tool from Campbell Rinker, you begin to measure the nine service quality factors that are most vital to donors. The short survey questions also measure donor loyalty, satisfaction, likelihood to recommend, total giving and whether your organization meets, exceeds or falls short of donor expectations. The questions in DashTrack™ let you know how to improve your relationship with your donors. Not only that, but the DashTrack™ system assigns five different scores to every donor who responds. Donor loyalty expert Adrian Sargeant affirms that the Satisfaction Score alone is capable of 80% accuracy in predicting whether a donor will keep giving. Other scores include ratings for Delight, Renewal, Loyalty and Referral. With DashTrack™, your organization can use these ratings to track and segment donor performance. DashTrack™ is easy to set up. Simply create your account profile, customize your e-mail invitations and online survey form, set preferences for when and how often to invite recent donors. DashTrack™ does the rest. It will even suppress donor e-mail addresses if they have been invited by your nonprofit within the last three months. Just login to DashTrack™ to discover your nonprofit’s overall performance and the ratings for every question in the survey. Scores for donors who respond are automatically updated to your account. You track donor behavior like nobody’s business. Shouldn’t you do the same for donor attitudes? For a demonstration and free trial, please call Brian Lacy at (860) 478-9291 or email him at brian@brianlacy.com .
Donor Research You Can Actually Use How does your nonprofit rate in donor satisfaction? What satisfies donors most about your relationship with them? What must you do to exceed donor expectations and RAISE MORE MONEY? DashTrack™ is a patent-pending online research tool from that helps organizations know their donors. It delivers feedback on proven questions related to donor satisfaction, loyalty and likelihood to renew. Getting useful results is the whole idea behind the two-minute DashTrack™ survey. It tells you what your donors actually feel about your nonprofit, and shows you how to improve satisfaction, Donor Delight™ and overall retention, for just a few dollars per response. With DashTrack™, you can easily… Customize your e-mail invitations and online survey form. Load and manage donor lists and e-mail invitations. Send donors to the short, proven DashTrack survey. See your total survey results on the secure DashTrack portal. Download vital scores for each responding donor. Call for a 30-day free trial (860) 478-9291 or email brian@brianlacy.com .
