Check out the latest news and trends worthy of your attention as picked up in top rankings on Google searches relevant to annual giving over the last month:
Time and Technology Continue to March Ahead
Perhaps a tough economy will be just what it takes for the efficiencies of newer technology to truly move into the lead in fundraising methods. As the NonProfit Times reports, mobile calling and email are beginning to supplant direct mail and traditional, land-based calling to reach out to donors.
 |
| The NonProfit Times |
Cell
Telefundraising
The NonProfit Times -
Morris Plains,NJ,USA
... USNA's director of annual
giving programs. Federal law prohibits telemarketers from calling cell
phones without a prior relationship. ...
See all stories on this topic
What Makes a Strategic Partnership Work?
The Foundation Center contributes a good summary of a
publication describing the benefits and pitfalls of strategic
partnerships. As nonprofit organizations learn they are highly
dependent on their myriad partnerships with other organizations, it is
vitally important to evaluate which partnerships truly benefit the
mission of your organization.
Nonprofit
Literature Blog: Risks and Rewards of Strategic Partnerships
By Jimmy Tom
Risks and Rewards of
Strategic Partnerships · Case Studies in Annual Giving · The Nonprofit
Paradigm Shift: Are You Ready to Think Differently? Foundation Center Research ·
Psychology and Fundraising · Nonprofit Collaboration ...
Nonprofit
Literature Blog - http://literature.foundationcenter.org/
The Big Green Grab
While other nonprofits struggle, environmental groups have locked into a system that has quickly helped fund their work - the commitment of businesses to donate 1% of their revenues to their cause(s).
The trend raises some interesting questions:
(1) can other nonprofits replicate these efforts;
(2) how successful are they - really; and
(3) what about prioritizing direct, individual giving in a similar way - is this more efficient?
 |
| Wall Street Journal Blogs |
Coughing
Up an ‘Earth Tax’
Wall Street Journal
Blogs - New York,NY,USA
... income to charity than the
uber-rich. What’s your income-percentage rule of thumb for annual giving,
especially when money is tight and needs are greater?
See all stories on this topic
Another Perspective on Giving
While many businesses make gifts directly from sales, the Traget Company goes big in committing 5% of its profits to charity. By giving from income, the company is able to use its discretion and think about where the money is going first. In the end, this may produce greater giving overall and make for a better giving partner, but regardless, it's good to consider all of the options that are possible.
The Foundation Center contributes a good summary of a
publication describing the benefits and pitfalls of strategic
partnerships. As nonprofit organizations learn they are highly
dependent on their myriad partnerships with other organizations, it is
vitally important to evaluate which partnerships truly benefit the
mission of your organization.
Target
to continue giving 5% of profits to charity
Minneapolis Star Tribune - Minneapolis,MN,USA
Between
2004 and 2008, Target's annual giving rose steadily, from $96.3 million
to $169 million, while the McKnight Foundation's went from $75.4 million to
...
See all stories on this topic
As always if we can be of assistance with any of your fundraising needs, please contact either Brian Lacy or Andrew Thompson and let us know how we can help.
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