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Effective November 23, 2008 the United States Postal Service now requires address lists for standard mail to be cleared of incorrect addresses every 95 days, rather than every 185 days as previously required.
The new ruling, announced earlier this year, is meant to decrease the number of
undeliverable mail pieces processed by the post office. The rule has been
expanded to Standard (nonprofit discount rate) mailings. It originally only
applied to First Class mail.
In order to meet the new “Move
Update” standards, a mailer must update its addresses using methods approved by
the Postal Service. The method recommended by most is the National Change of
Address (NCOA) update method.
To comply, mailers must update their
mailing lists to account for recipients who have moved every 95 days at
minimum. For example, a mailing entered on Nov. 23 must bear names and
addresses that were updated no earlier than August 20.
Nonprofit organizations that do not
update addresses they mail within 95 days, verified by submission of a
Certificate of Move Update Compliance (PS Form 6014), may be charged First
Class postage on their entire mailing.
Contact Brian Lacy (or by phone at 860-478-9291) for assistance with inexpensive NCOA
Screening and other data cleansing services.
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