One of the most lasting, permanent tasks of annual giving professionals is the maintenance of a sound database for your development program. Everything from the recording of gifts to donor research is included in database management.
It is critical for annual giving team leaders to recognize that everything they do will be reflected in the database. Management will come to you for reports and ask you to find new ways of managing the information you accumulate.
One of the critical elements of high quality database management is an ongoing training program for staff, and, depending on the size of your organization, possibly the board as well. This training will enable other users of the database, and it will mean more effective communication, planning and the use of internal reports. It's also essential to gain "buy in" from the team regarding the value of the database you are using.
To do this, it's vital to have high quality of data to maintain. Brian Lacy & Associates has spent many years working with dozens of nonprofits, providing data cleansing, updates and system upgrades, as well as other information.
Contact Brian today to find out more about how you can improve your internal systems for a better development program.
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