All Things Annual Giving

Reaching Donors Through Email

Using Email in a Weak Economy

Compared to other forms of communication, email is extraordinarily efficient. No doubt, you are making the most of the use of email already, but think about increasing your email usage, particularly in a bad economy, as you avoid postage, telecommunications and labor costs.

Below are a few specific ideas:

1. Employ an Effective Email Service Provider to make sure you cover all the bases you need in running email campaigns. One way of expanding your reach through is with a Network for Good account.  Network for Good ties in multiple nonprofit organizations with its mailing programs to reach more potential donors in a short period.

Fundraising During the Economic Crisis Years

By Gerry Reeder

Fundraising during an economic crisis is never easy. The problem is that the services provided by non-profits and charities are often more needed than ever during an economic downturn. This means that your budgets and revenues will be increasingly taxed at the time when your expenses are growing and growing.

Don't fret. Don't cry. Don't give up.

Here are some simple things to remember about fundraising during an economic downturn:

Annual Fund Basics

by Brian Lacy

The best of annual fund development begins with the fundamentals. Database management, direct mail and online giving, phonathons, matching gift campaigns, effective donor segmentation - these are components for successful, year-to-year fundraising for any nonprofit organization, no matter how large or small. 

It is a process that parallels good blocking and tackling on a football team.  You know the fundamentals, you design the plays, and then you go out and execute.  Our goal is to teach, coach and help you through the execution of good annual fund development.

On the pages and posts contained within this blog, we're striving to provide the best set of information available on annual fund development found anywhere on the web.  But our services go much further than the basics you can find here.  For assistance with any of you annual fund needs, please email me today.  Or  go to my website: brianlacy.com to get familiar with all we have to offer.